Marvel has just announced that the upcoming climax of the Death of Spider-Man story in Ultimate Spider-Man #160 will hit comic shops on June 22, and that it will be polybagged. It won't be available at newstands, and it won't be overprinted. What does this mean? Obviously, the push on Fantastic Four #587 was successful, and I think this is an attempt to push people to retail stores, and drum up an event in mainstream media. Savvy, longtime fans will immediately be reminded of a time when stunts like this were successful in the short term and lead to the near collapse of the industry in the long term. Yes, that did happen, but you could take heart in the critical difference that Fantastic Four #587 was actually very good, and Ultimate Spider-Man #160 by Brian Michael Bendis and Mark Bagley, will likely be as well.
So while I understand being upset about these silly trends from the past, I also understand that good content is sometimes not enough, and if Marvel has to use any means necessary to juice their sales, I can't fault them. Luckily those of you with a collectors mindset who don't want to break the seal will be able to see the two covers. Oh yes, there's a variant too. As you can see from the images below, it is red and black, where the regular cover is black and red. That makes it worth more money. That is, if you check inside the polybag, which you can't do because that will ruin the value. The value, it should be noted, is nearly non-existant as soon as the newspapers stop covering this "death", which will be in about a week or so after the issue hits.
But, like I said, the story's been good for a decade, so I'm looking forward to that part.