June 2, 2011 5:45 pm @Wally - It is in DC's own best interest to maintain relationships with the retailers, rather than take the cavalier, "screw 'em, we don't need them anymore" approach. Retailers would be put out of business by 99 cent day and date comics and publishers would lose comic shops as the vehicle for selling their paper copies. There needs to be a balanced approach and I think DC is close to getting it right.
June 2, 2011 5:24 pm @MisterJ - First off, your examples are of producers of physical products, which would only be applicable if anyone believed that digital boardgames or Coke could replace their physical counterparts.
Because digital comics have the potential to make stand-alone comic shops unsustainable, publishers need to keep in mind the guys who are buying and selling their physical books. Unless publishers intend to do away with physical comics or have another distribution method in mind, they need these retailers to continue to sell their books.
June 2, 2011 5:13 pm It'll be interesting to see who emerges as the iTunes of comics readers. (Note: this comment does not reflect my feelings about iTunes. It is only an acknowledgement of its position in the marketplace.)
June 2, 2011 5:09 pmBundling is the right idea, but charging a premium for the digital download is a mistake. They should throw a bone to the direct market (and keep comic retailers in business) by providing free digital downloads as incentive to buy the books in a comic shop.
Because digital comics have the potential to make stand-alone comic shops unsustainable, publishers need to keep in mind the guys who are buying and selling their physical books. Unless publishers intend to do away with physical comics or have another distribution method in mind, they need these retailers to continue to sell their books.
They should throw a bone to the direct market (and keep comic retailers in business) by providing free digital downloads as incentive to buy the books in a comic shop.