Something must be wrong with me for continuing to read this.  But, moreover, something must be wrong with me for not disliking this issue.  When Loeb isn’t busy treating Rulk like a Mary Sue, this is rather not bad.  Not great, but not bad.  The art on both stories is pretty good as well, but just the fact that they have two stories is probably out of necessity for keeping the book on schedule… especially when working with a cheesecake artist like Cho.  Anyway, I came into Hulk after Joe Fixit, so I’m not sure what that’s all about… but it seems a little interesting.  Loeb seems to want to play with all aspects of Hulk’s personality, and I think it might be ok if he keeps it more toned down than the first arc, which this issue was.