<cue music> Guess who's back, back again…Woodrow's back, tell a fanboy.
So did anything happen while I was gone? Oh, DC had a reorganization you say? Didn't that happen LAST year? Oh, this is the fallout from that set of changes that put Diane Nelson at the helm, promoted Geoff Johns and Jim Lee, and added a few other executives to the senior team? OK, gotcha. My fellow iFanboy writers have done a great job covering the DC reorganization from multiple angles.
*** It's Official: DC Entertainment goes bi-coastal
*** DC Entertainment strengthening the DC Brand
*** DC Comics to cut staff by 20?
*** DC Comics to end WildStorm and ZUDA
I'm going to put aside any discussions of layoffs for now, because there appear to be mixed messages as to whether there were layoffs and, if so, the magnitude of the cuts. But what we absolutely know is that DC has decided to discontinue the WildStorm and Zuda imprints.
The official word from co-publishers Jim Lee and Dan Didio:
The changes happening behind the scenes this week are part of a greater campaign to reshape DC Comics and build a company for the future. Our responsibility as Co-Publishers is to find a balance between short term opportunities and long term vision; between our strengths in traditional print formats and the infinite potential beyond print; between our characters’ rich legacies in the past and the bright promise for the future they hold.
- The X-Files/30 Days of Night #1 — 16,109 copies
- Astro City: Silver Agent — 13,182 copies
- God of War #3 — 8,220 copies
- Tom Strong and the Robots of Doom #2 — 7,655 copies
- The Authority (Volume 4) #24 — 7,062 copies
- The Authority: The Lost Year #11 — 6,123 copies
- Welcome to Tranquility: One Foot in the Grave #1 — 6,219 copies
- DV8: Gods and Monsters #4 — 5,918 copies
- WildCATS: World's End #25 — 5,823 copies
- Call of Duty: Modern Warfare 2: Ghost #6 — 4,909 copies
- 12,654 LEAGUE OF EXTRAORDINARY GENTLEMAN V1
- 8,078 LEAGUE OF EXTRAORDINARY GENTLEMEN V2
- 7,415 LEAGUE OF EXTRAORDINARY THE BLACK DOSSIER
- 6,202 HEROES V1
- 4,775 WORLD OF WARCRAFT ASHBRINGER
- 4,253 HEROES V2
- 35,962 V FOR VENDETTA NEW EDITION
- 19,347 SANDMAN V1 PRELUDES & NOCTURNE
- 12,521 FABLES V1 LEGENDS IN EXILE
- 10,472 FABLES V12 THE DARK AGES
- 9,489 SANDMAN V3 DREAM COUNTRY
- 8,529 FABLES V11 WAR & PIECES
- 7,896 Y THE LAST MAN V2 CYCLES
- 7,867 FABLES V2 ANIMAL FARM
- 7,763 SANDMAN V4 SEASON OF MISTS
- 7,130 Y THE LAST MAN V10 WHYS & WHERES
- 6,821 FABLES V3 STORYBOOK LOVE
- 6,659 Y THE LAST MAN V5 RING OF TRUTH
- 6,464 PREACHER V1 GONE TO TEXAS
- 6,172 Y THE LAST MAN V6 GIRL ON GIRL
- 6,142 PETER & MAX
- 6,095 SANDMAN V5 A GAME FOR YOU
- 6,089 Y THE LAST MAN V7 PAPER DOLLS
- 5,977 Y THE LAST MAN V8 KIMONO DRAGO
- 5,942 Y THE LAST MAN V9 MOTHERLAND
- 5,916 SANDMAN V6 FABLES & REFLECTION
- 5,743 FABLES V4 MARCH OF THE WOODEN SOLDIERS
- 5,638 Y THE LAST MAN BK 1 DELUXE EDITION
- 5,445 FABLES V10 THE GOOD PRINCE
- 5,394 FABLES V5 THE MEAN SEASONS
- 5,260 SANDMAN V7 BRIEF LIVES
- 5,072 FABLES V6 HOMELANDS
- 5,004 SAGA OF SWAMP THING BK 1
- 4,912 SANDMAN ENDLESS NIGHTS
- 4,877 PREACHER V2 UNTIL THE END
- 4,875 SANDMAN V9 THE KINDLY ONES
- 4,819 SANDMAN V8 WORLDS END
- 4,695 FABLES V7 ARABIAN NIGHTS & DAY
- 4,637 FABLES V8 WOLVES
- 4,619 FABLES V9 SONS OF EMPIRE
- 4,538 SANDMAN V10 THE WAKE
- 4,366 PRIDE OF BAGHDAD
- 4,252 FABLES 1001 NIGHTS OF SNOWFALL
- 4,220 PREACHER V3 PROUD AMERICAN
Jason is a mutant with the ability to squeeze 36 hours into every 24-hour day, which is why he was able to convince his wife he had time to join the iFanboy team on top of running his business, raising his three sons, and most importantly, co-hosting the 11 O'Clock Comics podcast with his buddies Vince B, Chris Neseman and David Price. If you are one of the twelve people on Earth who want to read about comics, the stock market and football in rapid fire succession, you can follow him on Twitter.
To be fair, the average Vertigo sales figure from July, while still low, was 35% higher than Wildstorm’s. That’s pretty significant. However, I agree wholeheartedly that trades sales are the key difference.
Here’s hoping that Wildstorm’s characters and ideals carry on.
Welcome Back, Woodrow!
No hate for Wildstorm, can’t wait to read Planetary and Ex Machina now that they are complete but there is just something special about Vertigo.
Another great article, thank you! I really appreciate how you always manage to make interesting and accessible pieces on subjects that typically are presented in ways that confuse and/or bore me.
Thanks everyone, it’s fun to be back, and (randomly) a great week to jump back into the fray. Just extending this math a little more…if a trade can sell 4,000 copies per annum, for say five years (very common for many Vertigo titles), you’re looking at an incremental $400K-$500K in sales for the same work product! DC gets roughly 40% of that net, and so you’re talking about another $160-$200K out of a Vertigo book that has evergreen qualities. You can tolerate VERY low monthly issue sales with that kind of dry powder on the trade side.
@Wood – Where does that 40% figure come from? I’m planning on using this shake up as an example for my MBA students and would like a source if someone asks.
It’s the rough cut the publisher gets after Diamond and the retailers get their cut. It’s not an ironclad number depending on the retail outlet and the product, but it’s the best "rounding" number to ballpark things.
Thank you.
I love this.
When reading the press releases yesteday, I literally said I can’t to hear Jason’s take on all of it. Once again, you bring a level of understanding to the common man and I thank you for it.
Great analysis, glad to have you back!
wow, fantastic analysis, thanks!
Seriously Jason, I’ve been missing your articles. I love your use of real numbers to give your perspective. Thanks!
Welcome back Wood!
iFanboy was seriously lacking Wood.
Yup.
Actually you are wrong…Sweet Tooth will be crossing over with Freedom Fighters in April.
@JeffLemire Ha! Dude, as long as you promise I can buy one of the pages, I’ll print a retraction.
Great article! I love stats and numbers, so this was a pretty good look at that angle. My intitial thought when hearing the news was "Vertigo is probably saved by sales in book stores of trades." Nice to see you did all the work to back up my theory, as my lazy ass couldn’t be bothered 🙂
i think we all should be worried that corporate translations are the order of the day for the hobby/ interest we love…what if ?- there is a second cull ? and why wouldn’t there be with deflationary economies. I think comics need to be spun as idea factories and training grounds find some way to lessen the constant need for more profit.
Jason, you are the man! I had assumed that the reasons you lay out were the reasons behind Vertigo remaining open.
My only disappointment: finally seeing that Tom Strong only sells roughly 8,000 copies. So sad because its such a good property.
What a damn good read..
Good job!
Another point is that the really well-regarded Wildstorm books (like Ex Machina & Mysterius) could just as easily have been published under the Vertigo imprint. In fact, I’m not completely sure why they weren’t. it seems like most of the non-Wildstorm-Universe titles (with the excpetion of the media tie-ins) that WS has published have been "misplaced Vertigo books".
The really good stuff (just my opinion) to have come out from WS can easily be published under Vertigo.
Mysterius probably would have gotten the respect (readership) it rightly deserved if it had been published under the Vertigo banner. I think WS carries some baggage which can be detrimental to new and independent projects.
God Damn you Jason, applying logic and business analysis to this topic. I don’ t want to be rational about this. I want to rant and rave incoherently about DC having it in for WildStorm from the start – facts be damned.
I’m going back into my hole to reread Brubaker’s Authority run. And some Gen13, too. And maybe Grifter, or WildC.A.T.S. Or 21 Down.
But not pre-Ellis Stormwatch. Those books Suck with a capital "S".
OHSHIT does that mean the price of trades will skyrocket? O_o!!! I didn’t finish The Authority yet!!! -_____-…. I REALLY hope the price of the books don’t increase.
Hopefully this means Vertigo titles get better paper quality now.
as always Wood is the man
this makes sense, wouldn’t be suprised to see top cow go, but they might have saved it now
if vertigo had folded i would have quit comics