Comic Books

CASANOVA AVARITIA #1 (OF 4)

From the writer of Marvel’s smash hit FEAR ITSELF and the artist of the best-selling book Umbrella Academy comes the FULL-COLOR rebirth of the coolest comic of all time — CASANOVA IS BACK and NOW YOU can see what everybody’s been talking about.

The world’s sexiest and savviest superspy kills his way from dimension to dimension in a high-stakes, action-packed adventure that cannot be described in a mere hu-man ‘solicitation.’

Story by Matt Fraction
Art by Gabriel Ba
Cover by Gabriel Ba

Price: $4.99
iFanboy Community Pick of the Week Percentage: 0.9%
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  1. really looking forward to this, shame it hasn’t been talked about more in the comics internet media

  2. that 5 dollar price tag really stands out. What’s the justification? Are they all going to be 5 bucks ea?
    Why should I pay 20 bucks for these 4 issues so somebody else can buy the hardcopy for 12.99 off Amazon in 6 mos?

    • Because for one dollar more than Justice League #1, you get eight more pages.

    • And hopefully this is presented in the same type of high quality, advertisement-free packaging as The Red Wing and Criminal: Last of the Innocents. And possibly backmatter that will not appear in collected edition.

      But the $4.99 price point does sting a bit, so I’m with this on an issue by issue basis.

    • Backmatter is cool and more pages is cool. I for one don’t believe there should be advertising in ANY medium that you are paying for, period.

    • @skydog: then you should get used to having no media, because that’s how they make money. i mean seriously what are you talking about?

    • @USPUNX

      Not to put words in skydog’s mouth, but I think he’s talking about plenty.

      Other than maybe a page or two at the very end, novels and non-fiction books do not contain advertising.

      Until ten to fifteen years ago, theatrical movies did not contain advertising outside of trailers and (and those pre-show ads are really a product of the theatre, not the films themselves).

      Beyond trailers for other movies and PSAs (that are generally skippable if you bought it), DVDs are largely ad free.

      Live theatre and opera is pretty much ad free except maybe a sponsor banner in the theatre or within the printed program.

      Everything I buy from iTunes lacks advertising.

      Collected editions of comics are largely ad-free (I don’t really count the catalog pages at the back).

      And again, Jon Hickman’s The Red Wing and Ed Brubaker’s Criminal are ad-free as single issues (for $3.50 each, less than most ad-bloated Marvel titles).

      So I mean, you’re really only talking about newspapers, magazines, monthly comics, radio, television and internet as art media that traditionally generate revenue through advertising. Nothing to scoff at, but they’re hardly the whole picture these days (and an increasingly smaller part of the picture, excluding the internet).

    • Some of what you say is true but I think it is also naive to assume companies as large as Marvel can survive with no advertising. Let me go point by point.

      Novels are non-fiction books are ad free this is true.

      Theatrical movies did not contain ads until 10 or 15 years ago, that is true. One of the reasons they do is a drop in ticket sales. If you look at the rise in ads before movies next to the decline in attendance at movies they are startlingly similar. Theaters had to find a way to replace that lost income so they turned to ads, nothing wrong with that.

      DVDs don’t contain ads for two reasons. One, as you said they are largely skippable. Two, the investment has already been made by the studio to make the film. Creating and distributing a DVD is a minimal additional cost. Most DVD sales are looked at as a bonus by studios. When people quote how much a film made to gauge its success and failure, DVD sales are almost never included.

      Live theater is a terrible example. How you would you even do an ad? Have the cast act it out? Also there are plenty of ads in the program, which is part of every performance, so I don’t understand how those don’t count.

      The itunes example is the same as the DVD, the investment has already been made.

      Collected editions are again the same as the DVD example, the ads have already been used in the monthly comic.

      One of the reason Red Wing doesn’t contain ads is Image is a much smaller company than Marvel and produce way less comics every month. Marvel uses ad money to offset the losses they take on smaller books. If they didn’t advertise you would see a lot less Marvel books on the shelf every month.

      Also many ads in Marel and DC books often promote other Marvel and DC products. I don’t see how that is different than a movie studio putting trailers of their other films before a movie in theaters. Seems the same to me.

      But the bottom line is advertising is a part of what allows much of media to exist and survive so arguing against it is largely pointless.

    • Ken, you can put words in my mouth any time, good job. USPUX I get your point too: Obviously, advertising pays for media to survive. That’s not what I’m arguing. I’m saying that if I’m paying for it, then I shouldn’t have to be force fed advertising. E.g. You’ve heard of Sirius Radio, right? You subscribe (pay) and you just hear music and no frigging commercials.

      Another Case and point: TV used to be FREE. Yes, you probably don’t remember that, but it was. We ALL got free TV BUT had to put up with the sponsor’s advertisements. Then cable came along. You had to pay for the service, but at least you didn’t have to watch BS advertisements ( think 80’s HBO, Cinimax, Showtime, et al).

      NOW when the NEW cable companies, like Comcast and DishNetwork, came along, they pulled the wool over our eyes: Now, they make us subscribe (pay) for the service, AND it includes the BS advertising too. They got us hook, line, sinker. What fools we are to put up with it! To top it all off, brainwashed guys like you even stick up for them and say there’s nothing wrong with the poor movie industry shoving ads down our captive throats b/c attendance is down and they need to make up the dough somehow. FTS! The DVD’s they sell on the back end should more than make up for lost revenue on the front. OR, how about they eliminate poor attendance on the front end by putting out some good product and not recycled trash? As for comic books, the publishers should not pass the cost of more paper in a book onto us based on their self solicitations. Period.

    • I’m not defending advertising, I don’t enjoy ads being EVERYWHERE, I just understand they are a necessary evil. I never once defended them in my response, that’s putting words in MY mouth. I know its hard to accept things aren’t the same as they were 30 years ago but, holy shit, things change. I am also sick of people feeling entitled to things they have no right to be entitled to. Comics are a business and advertisements are a principle source of income. If you are actually as righteously opposed to ads as you claim then I assume you never read comics, watch TV, or go to see movies in theaters. Either that or you’re a total hypocrite.

    • I have heard of Sirius Radio and you are so very wrong. There are ads on Sirius. If you don’t believe me here is a link http://www.siriusxm.com/advertise. This is directly from the Sirius homepage. A link on how to buy advertisments. Ads that will air on Sirius.

      The TV that used to be free still is free. Broadcast television is still free to anyone with a television and tuner to pick up the signal, exactly as it has been since the invention of broadcast television. Most new TV’s (those built on the last 2 or 3 years) have a built in digital tuner that will allow you to watch broadcast television without subscribing to any cable company. If you have an older TV you can buy a digital tuner at most electronics stores for $30-$40. Just like it was as far back as the 1950’s, all you need to buy to watch broadcast television is a TV set and a pair of rabbit ears (now called a digital tuner). It is actually illegal under FCC regulations to charge a fee for access to broadcast television. They are what are called Common Carriers, which means everyone is guaranteed access to them. So all the broadcast TV that as once free still is. Here is a link to help you sort it all out. http://www.consumerreports.org/cro/electronics-computers/news-electronics-computers/pulling-the-plug-on-analog-tv-206/index.htm

      Note I said BROADCAST, not CABLE. I actually am (barely) old enough to remember when cable first started and was free. I also remember how terrible the signal quality and programming were. If you want to return to the stone age of cable that involved grainy, static riddled images that was largely programmed with reruns of network television and amateur original programming than thats up to you. I’d rather deal with the ads and continue to enjoy original shows like Justified and Mad Men in clear HD.

      Also it isn’t the cable companies that ‘pulled the wool over our eyes,’ its the channels. That first sentence in your third paragraph just shows how little you know. The cable companies charge subscribers a fee and sell cable bandwidth space to individual channels. That has not changed since the beginnings of cable TV in the 1980’s. Cable companies don’t control or mandate what the channels then put on their air. It was the channels that decided to increase their potential revenue by selling ads. So blame the channels, not the cable companies. Everyone likes to blame the big companies, which are only out for themselves and profit that is true, but your favorite channels don’t deserve a pass just because you like their programming.

      Ads before movies are pretty hard to defend. I wasn’t defending them, I was merely trying to explain WHY they now exist. As for saying ‘recycled trash,’ that is purely subjective. People have been saying that about the film industry for almost as long as there has been a film industry. Although the ‘summer blockbuster’ seems to have fallen to new lows in recent years, I think there have been some amazing and important films created in the past ten years. The fact you think they are ‘recycled trash’ is fine, that’s your opinion. Also the reasons people are going to movies less is much more complicated that even your highly nuanced argument suggests. Things like the almost ubiquitous penetration of DVD players, largely thanks to video game systems and laptops, as well as services like Netflix and Redbox and the vast availability of illegal downloading, have all contributed to the decline of movie theater attendance. But you’re probably right, its just that all films these days are’ recycled crap.’

      Basically, you seem to have little to no idea what you are talking about.

    • Ok. you got me on the Sirius. I guess they sold out when they merged with XM. I may not be a super mediasmith, like you seem to be, and i might not care to discern the trivialities of bandwidth suppliers vs individual channels, but the premise stays the same: emphatically, there shouldn’t be adverts in comics nor at the movies. It has insidiously crept in and it needs to be exposed for what it is. You’re saying get real and that it’s a necessary evil for development and that we should all just put up with it. Most laughably you pretend to know why movies shove commercials down our captive audience throats; You naively suggest that it’s because they’re losing money and have to. Have you seen all the records the box offices are setting lately? Yet, they need to offset their losses by Clockwork Oranging these ads upon us? Do you work in Hollywood or something? Wake up and smell the cat food.

      It is my belief that comic publishers of yore had to bite the advertising bullet b/c they gave huge discounts for yearly subscribers that paid up front- up to 75-90% off the cover price. It was a trade off to gain loyalty and increase readership. Well, those days are gone; we don’t get discounts for “Subscriptions” (and before you start splitting hairs as you’ve a proclivity to do, yes, I know you can achieve a discount from shops by ordering in advance and maintaining a pull list, but the publisher’s NOT biting the bullet today, the shop is.) but we still have the ads, don’t we?

      Any offering needs to pay attention to the likes and dislikes of it’s client base. My guess is that most people don’t mind ads for new and upcoming books, i think it’s cool, but im not trying to have to flip through deuchey, annoying ads for fuck all. And I bet if you took a pole, most would agree that ads screw up the flow, add unnecessary paper who’s cost is passed onto the consumer, and are sometimes constructed in a purposefully annoying and agitating way.
      Lastly, keep arguing on the behalf of greedy movie production houses and how they need to cork us in the tool box because they aren’t making a 1000% profits like they used to, and you’ll find yourself friendless and a social outcast.

    • Look I’m done arguing about this because facts seem to have no bearing on your opinions. I know about media and television because I work in television but more than that I am literate and bother to educate myself. Interesting how you refer to facts that outright disprove your ‘arguments’ as splitting hairs. Sorry if information and fact trump your made up bullshit.

      Again you put words into my mouth. I never defended ads at movies I merely tried to posit a reason for why they now exist. I attempt to have a realistic, informed view of the world I live in rather than act like a raving lunatic pinning for a utopian society where money means nothing. And no I don’t work in Hollywood, again I simply know how to read. While it is true certain individual movies are setting individual box office records, the industry as a whole has been in somewhat of a slump for many years.

      Also you again blame the wrong people. Movie studios don’t put the ads before films the individual theaters do. If you’re going to rant and rave at least attempt to direct your insanity in the right direction.

      Also if you are actually too simpleminded to avoid and ignore ads than you are exactly the kind of person they are targeting. Congrats, you are what you hate. Now we’re never going to agree. You’re going to continue to insist I love and defend ads while I’ll maintain you have very little clue about anything. And if I’m the social outcast for understanding how things work then so be it. Better than whatever alternative you provide. So go back to your fish n chips, I’ll go back to my apple pie and we’ll both be happy.

  3. Awesome, glade to see it back. However, I will say I do like Moon’s art over Ba. Not to say Ba is a bad artist, it just moon’s bring a sexier style that really fit this comic well, where as Ba’s is more cartoony and was awesome on umbrella Acadomy.

  4. I keep hearing people say how much better Ba’s art was on Umbrella Academy, & I just don’t see it. Maybe it was the story/writing that turned me off to that title, but I picked up the first two arcs & everything, art included, just seemed a little hollow, a little uninspired, to me.

    I love the switch-off between the twins on Casanova. It feels like they each portray the opposing forces that drive the spy genre: sex & brute violence.

  5. I don’t know if its Diamond or my local shop, but *ARG* this didn’t turn up today. ffffffff

  6. Loved the guy from McGuffin Mover & Delivery. Hilarious.

  7. Finally got my copy from the LCS today. Diamond troubles or something. I had to go back & change my POTW from Wolverine: DOD. Doesn’t matter now, I guess, but still.

    This may be my pick for single issue of the year. If you’ve never read Cass, by God don’t start here! Go back to the beginning. If you’ve been along for the ride, you’ve probably already read this iss now.

    But damn, was this amazing. Damn. Just had to say.

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