Viral marketing is the new black

Two upcoming high profile comic book movies, two viral marketing campaigns:

• Someone in California really loves Harvey Dent.

• Starting tomorrow, if you’re in the United States, you might want to examine your quarters.

I love viral marketing. When it’s done properly, it’s utterly brilliant. When it’s not, it shuts down the city of Boston, but it’s still really entertaining.

As for these particular campaigns, assuming The Joker image is legit (and these days that’s a big “if”) I couldn’t be happier. I was looking for a Joker to scare the crap out of me and that seems to be what we’ve got here. I just wish I had stumbled on one of those playing cards, that would be an awesome keepsake. I bet there are some on eBay. I caught the end of Batman Begins on TV last night and that final scene still gives me goosebumps. I really wish The Dark Knight was coming out soon. I’m worried that I will get hit by a car or something before it is released.

The quarter thing is very cool, although I don’t understand how it’s legal, then again I’m not a lawyer. The only problem with this that I can think of is that it’s hard enough to convince store keepers to take $2 bills and $1 coins, they might consider Silver Surfer quarters to be counterfeit. I wonder where the quarters are going to be released. It would be very cool if they ended up spread across the country.

Comments

  1. I could care less about the quarters, but that Joke image is the most cool thing I’ve seen all year.

    And what Joker story do you all want to see adapted (a la Batman: Year One for Batman Begins) my vote is for Batman: The Man Who Laughs, I know that The Killing Joke is the best joker story ever, but it wouldn’t fit well into the film’s continuity as well as Brubaker’s amazing tale.

  2. I bet you’d care about the quarter if you got one back in change! 🙂

  3. Not that I don’t see a “neat” side to it, but shouldn’t we keep our currency free of corporate promotions? I don’t want a dollar bill with Nic Cage’s face on it. That can’t be good for the economy.

  4. The first thing I thought of when I saw the quater is how in hell will I convince the guy at the corner deli to take it. I mean, I can get token booth clerks to take the dollar coins that the Metro Card machines give you as change!

    I’m am *dying* for The Dark Knight. I too worry that something will happen to me before I can see it.

  5. Why is Silver Surfer appearing on a quarter? Is it because they are both silver? That seems silly. Now Harvy Dent quarters would make sense. As much sense as putting comic book characters on legal tender can. It is only fair that we get some comic books about US presidents from this gimmick. Tony Stark can’t convince Hawkeye to be Cap? Clone George Washington, upgrade those wooden teeth to a vibranium alloy and send him against the Red Skull. I can think of no better test of Brubaker’s writing ability than that.

  6. While DC is making websites… Marvel is printing Dollars…. That’s how the market is!

  7. Wow i actually got chills from that Joker pic. I’m still a bit freaked out by it and that is a good thing. Now I’m really excited for The Dark Knight and I haven’t been.

    As for the Surfer quarters, I drive by Fox studios everyday and I’m ready to just see the damn movie already. In the 30 blocks between my Apt and the studio there has to be at least 15 billboards, not including bueses, busstops and the ads at the studio itself. Forget the quarters and friggin’ rise already.

  8. While DC is making websites… Marvel is printing Dollars…. That’s how the market is!

    Uh…

  9. Hi y’all. New to the forum.

    Although I appreciate the new take on the Joker, I worry that Nolan is painting himself into a corner by overdoing the realism. In Nolan’s take on the batverse, Killer Croc will just be an alligator in the sewer.

  10. In Nolan’s take on the batverse, Killer Croc will just be an alligator in the sewer.

    In Nolan’s world there probably isn’t a Killer Croc.

  11. Yeah, I know but it’s fun to imagine Nolan’s dour and realistic take on the more ridiculous Bat villains. Like Clayface being a guy with really, really bad excema, for instance.

    Still, can’t wait for TDK.

    Hey, how do I quote in this forum?

  12. Hey, how do I quote in this forum?

    You copy and paste what you want and put it in italics with html.

  13. I bet you’d care about the quarter if you got one back in change! 🙂

    I’ll be shocked if they make it to Tennessee in the next decade.

  14. You know, I’m all for promoting movies and stuff. But stay the hell away from George Washington!

    At least until the movies comes out and you prove yourself worthy!

    Dudes, The Dark Knight will be sick awesomeness. I can’t wait.

  15. I can’t wait till Dark Knight!!!!
    I want a Joker that feels real, psychotic, and fucking scary and that one shot of him felt perfect. NOW CAN WE GET A REAL FUCKIN TRAILER!!!!

  16. NOW CAN WE GET A REAL FUCKIN TRAILER!!!!

    Patience! Patience! The movie is still being shot!

  17. that trailer looks fake though i think because the joker doesnt look like the joker that was recently revealed.

  18. I’m not sure how real the trailer is, if only because the one shot of the man walking down the dark hallway in a trech and hat that we see from behind looks exactly like a shot from “Seven”. Also the Harvey Dent stuff could have been taken from “Thank you for Smoking” with some photoshop and editing done.

    Again I could be wrong, if it is the real trailer then…cool.

  19. I think you’re right. I thought some of the shots looked familiar.

    I’m taking it down.

    Fooled again!

  20. Yeah, I know but it’s fun to imagine Nolan’s dour and realistic take on the more ridiculous Bat villains.

    I would give cash money if the whole DC Universe rebooted into that view, because frankly, I don’t see how somthing like Gotham Central, Checkmate and Batman: Year One can exist in the same world as The Brave and the Bold and JSA/JLA.

    Just a thought.

  21. I think you’re right. I thought some of the shots looked familiar. I’m taking it down. Fooled again!

    What’s the url? I still want to see it!

  22. Ya its fake, damm it!!!! Why are people doing this?

  23. What’s the url? I still want to see it!

    It’s still up on the forums.

  24. I’m scared s***less by the joker picture. Thank god there doing it right. I want a silver surfer quater so bad now. Does anyone know if the silver surfer is heads, tails or both?

  25. Maybe I am the only one to think this about the whole “Silver Surfer” quarter gimmick, but… they are put out by the Franklin Mint, right? Is that right there a tip of the hat to the Fantastic Four, as the son of Reed and Sue Richards is named Franklin? Or, do I just need to get out more?

  26. I think you know the answer to that one Patrick…

  27. I think all public spaces should be sold for advertising. Let’s just hurry up and complete the Blade Runner vision of the future already.

  28. So, maybe this is old news, but I didn’t see anything about it in the above postings. I wanted to see the Joker pic people are talking about, on the second link (posted on aintitcool.com). The second link (ibelieveharveydenttoo.com) now comes up with a “page not found” message on the site in red, and the background is all black. However, if you put hold down your cursor and drag down the page, hundreds of “ha Ha HA ha ha”s are printed there, which was kind of creepy. Anyone else see this?

  29. Eww. That is creepy.

  30. Creepy and cool!!!!!
    Nice work Sulaco I don’t think that the ain’titcool guys have even picked this up yet.

  31. have you seen ibelieveinharveydenttoo.com? It says Page not found but if you highlight the black page, all you see are a bunch of Hahahahahas….. it’s extremely creepy. from the viral marketing alone, i think this is going to be amazing and the joker is going to be scary as hell!!!!

  32. my bad, sorry guys, i should have read up a bit, but apparently there are letters that spell out See you in December in the Hahahahas as well

  33. yeah, I just saw all of the “Ha Ha Ha”‘s on the page and got extremely creeped out… especially since someoneone started doing a fake maniacal laugh in the room next to me… I really want to see this movie now

  34. sorry to double-post, but I just noticed that there are the letters to “see you in december” in there (no, I didn’t look through it all, I just hit ctrl+f and typed in the individual letters)… extremely creepy