The iFanboy Letter Column – 07.29.2011

Friday means many things to many people. For some, Friday is all about shaving your head and blowing stuff up. For others, they want to avoid that guy, which is the correct choice.

At iFanboy, Friday means it’s letter column time.

You write. We answer. Very simple.

As always, if you want to have your e-mail read on the any of our shows or answered here, keep them coming — contact@ifanboy.com


I’m a long time listener, first time writer, and I figured I’d write in with my thoughts on the DC reboot because I have a few that I don’t think have been expressed.

I have no real problem with the reboot itself. I understand that it is mostly a business decision, and that no one who’s against it has given DC any viable alternative suggestions that haven’t already been tried. Sure, I don’t love that they’re killing Superman’s parents and making him forget that he was ever married to Lois, and I think it’s strange that for the most part, the only way they can ever think of to make Superman interesting is to retell his origins – the 1986 reboot, Birthright, the Geoff Johns origin story, Smallville, every Superman Elseworlds story EVER – even the whole Electric Blue thing was a way to have him discover and figure out how to use a new set of powers.

I don’t have the problem that a lot of people have about past stories “not counting”, especially since they’re going to give an in-continuity reason for the changes anyway. The way I see it, this is the same as killing off a character. If they kill, say, Dick Grayson, and the other characters were so upset that they agreed never to talk about him again, does that mean that none of the Dick Grayson stories you’ve ever read count? This is not really different.

My main issue with the reboot, and obviously this applies only to *some* of the books, is that it might become a crutch for been-there done-that writing. One of the things Didio mentioned was that “bringing these characters to early in their careers means that they’re not as experienced and that they haven’t fought each villain numerous times already.” That’s what worries me.

For example, let’s take an electricity-based villain like Live Wire or the Electrocutioner (and no, I don’t know why I’m not coming up with better examples). The first time the heroes fought these villains, how did they ultimately defeat them? That’s right – water. And the next time they fought, the villains were smarter and tried to stay away from water, and the heroes had to come up with a better plan. This ultimately made for a better stories and climax resolutions that I hadn’t read before.

So what happens now? They’re going to be reintroducing several villains, and saying that this is the first time they’ve gone up against the heroes. We’re going to buy a story for six months, spend our hard-earned cash — let’s say enjoying the new changes and tweaks — and then, at the climax of the story — the moment that the whole thing was building to and that will make it or break it in our heads when we’re ultimately deciding whether to reread it or recommend it to others, and — what do you know? Water!

Obviously we’re going to have to wait and see, and I know there are several stories where this won’t happen — for example, those featuring relatively untapped characters such as Frankenstein. But from the fact that the writing pool features mostly names that — even though I’ve been reading comics for 16 years and have back issues going back further — I either haven’t heard of or haven’t read any really good stories that they wrote, I worry if one way that DC is saving money on this deal is by having writer pull climaxes and resolutions from stories that have come before.

Mike S. from Passaic, New Jersey

There is clearly a lot of anxiety around the upcoming DC Reboot. People were talking a lot about it in San Diego and, Mike, even though you say that you are okay with the DC Reboot, your email is permeated with anxiety.

And here’s the thing, you answered all of your concerns yourself: we have to wait and see. We just don’t know what’s going to happen and what’s not going to happen. We just don’t know which characters will change and which will remain the same. We just don’t know if the stories are going to be good or not. Many people out there are working themselves up into a lather about things we just don’t know about right now. Will there be retread stories? Yes, of course. But then there were retread stories before the reboot too. That’s the nature of decades long serialized stories: not only do you have to tell the same stories over and over if you ever hope to capture new readers, but there are really only so many stories to tell and after 70+ years you’re going to get a few repeats.

DC has stated that they are compressing the timeline from what we are used to and making the characters younger and newer at their jobs. (Are they jobs?) That is, inevitably, going to lead to a lot of stories about heroes meeting heroes for the first time and heroes meeting villains for the first time. So, yes, it’s possible that you’ll get a story about Superman learning to defeat Live Wire (although I hope not because she’s annoying) and hopefully it will be good and entertaining and couch the scenario in a way you haven’t seen it before.

I have no problem with repeated stories as long as they are good. You mentioned all of those Superman origins — I love them all (well, not Birthright). I can’t get enough of them. As long as the different versions of the same story are handled in an interesting way then keep ’em coming. How many times have I seen Batman’s origin dealt with between comics, movies, and cartoons? Too many to count! But they’re all great because they all bring their own unique thing to the table. I’d rather read the same story over and over again if it’s good than a new story that’s mediocre or uninteresting.

To bring it back around to the beginning, the point is: don’t worry about it. Read the books. Don’t make up problems with the books before they exist. What good does it do to worry about things that have not happened yet, and may not happen at all? There will probably be actual real problems to deal with once the books come out (they’re not perfect, after all). There will be actual things you don’t like about them. Let DC have their shot and if they don’t deliver for you, then worry about it.

(And just on a side note: if I’m understanding things correctly, they’re not making Superman forget he was married to Lois, he just never was married to Lois. And it’s about damn time they fixed that mistake.)

Conor Kilpatrick

 


 

There’s a lot of hype for digital comics right now. I’ve yet to see strong evidence that it will draw in waves of new readers. Instead it seems that existing comic buyers are the biggest group that will be taking advantage of digital. That’s money leaving the comic book shop (if digital takes off as some hope). Since the comics industry is far from a lucrative business, do you see digital possibly hurting the smaller market comic shops therefore making print books harder for get for some of us who prefer them?

I know that print would still be available via online shops and subscription services. But they are more expensive (shipping charges) and you have to deal will delays in getting your books.

I know I’m jumping the gun on this but it is a concern. I’m 40 years old and have seen shops open and close here in Arkansas. We certainly don’t have a Midtown, Lone Star, or Mile High Comics type business anywhere in this state. So it’s a concern.

Keith G. from Arkansas

Before I get started, right off from that first sentence, and the use of the word “hype”, I can tell where you’re coming from. “Hype” connotes a lot of noise and excitement, but ultimately little of substance. Digital comics are an alternate or additional business model for existing comics. It’s a real thing, and it exists. I can’t for the life of me figure out what people would possibly have against them, but we see it all the time.

The answer is, of course, that some think that the existence of a digital comics solution for some customers will take over for all, and they’ll no longer be able to get good ol’ paper comics. In a perfect world, that wouldn’t happen, and you’d have the choice. However, you might have some reason to fear, if I’m honest. But it’s not the fault of digital comics.

Will your comic shop be forced out of business? Maybe. Will it be the fault of digital comics? Probably not. The thing is this, comic shops are having a hard time all over from what I hear. As publisher sales are down, it must follow that comic shop sales are down. At this point, that has nothing to do with legitimate digital comics, because their market share, while growing, isn’t significant enough to make a big dent in retail sales yet. It might be later, but it’s more likely that pirated comics are taking a bigger bite out of these sales than anything. Of course, there’s not much hard evidence to that score, but anecdotally, it seems to be a possibility. But paying audiences for comics are shrinking at the moment. What’s causing that? Probably all sorts of stuff, from video games to TV to a generally tough economy to bad business practices by everyone involved. But will it be the fault of digital comics? Probably not.

Here’s the other side of things. In addition to sales being down all over, Borders is all done now too. This represents a significant revenue stream for many publishers, and without that revenue, they’re going to be having an even tougher time. While it is absolutely true that Amazon is taking a bite from local comic shop revenue, it is also true that Amazon provides a lot of revenue for comic publishers, who have to take whatever revenue they can get. This is the reason for digital comics. They were trying to make more money. I can’t tell you if it’s working to get new readers in yet, but the possibility is certainly there, where they’ve been trying to get new people to come into comic shops after a decade of mega blockbuster comic book movies, and that’s not working out so well.

How can comic shops compete? They have to be excellent. I live in a pretty rural area, and I found an excellent comic shop. However, if they just do business as usual, there’s a very good chance they’ll be having a hard time in the future. It’s hard work to make any business run today. It’s way more hard to have a successful comic shop. You’ve got to have passion and drive and even a bit of luck. I work in comics. I like digital comics. I like my local shop. I like the guy who runs it. I also work for a digital comics company, and I also order comics from Amazon. I’m not a bad guy, and it’s not all up to me. Maybe digital comics are bad for some shops, but they’re also very good for some creators. Who do I favor? And where do my preferences come into play? If I like to read comics on an iPad or the web, should I feel guilty about that? Because I don’t, and I’m not going to. Someone who goes into business and starts a comic shop should be very aware of the current climate. This might sound harsh, but neither you nor I are responsible for them. Digital consumption is not a bad choice. It’s just a choice, and it’s happening across all forms of media. And we don’t know what the future will hold.

Josh Flanagan

 


So, there’s no way that I am going to be able to afford to purchase a cover or a page of art from a comic book that I like, but I would still like to look at some of the pages and covers that I particularly like. So my question is, is it completely pathetic to buy a TPB and carefully take it apart and frame a cover or page from within and hang it on your wall? Or is it ‘just not done’?

Joshua H.

My initial reaction to reading this e-mail was, “Hey man, do whatever makes you happy!” If you want to take the art from a trade paperback, or hell, even from an issue itself and use it to decorate your house, then by all means, go for it!  The only thing that would possibly give anyone pause would be the destruction of the item you’re pulling the art from. But if don’t value an old back issue or you don’t mind spending $10 or $20 to be able to cut art from a trade paperback (which honestly, isn’t a bad deal since it’s going to decorating your walls and giving you enjoyment for a long time presumably), then get your craft on and start cutting away and use that art to decorate! Then you should take pics and send it to HGTV, I bet they’d eat that up.

Now, if you don’t want to take apart a trade or a comic book, there are other options. There’s a company that sells a wall-stick mural of old comic book covers. Plus there are all sorts of companies that sell cool comic book related art like a Shadow Boxed cover of Spider-Man or things like that. So if you want to get some comic book art enjoyment on your walls, there are alternatives to destroying your comics.  But if you do use your comics, there’s tons of interesting ideas and possibilities that home decor blogs and sites love to highlight, like these.

Finally, I want to address your assumption about never being able to afford original comic book art. Now I agree with you that cover art is some of the most expensive art out there. But don’t underestimate the possibilities of buying affordable original art. Recently, I purchased a page of Stuart Immonen art from The New Avengers that you would think would be ridiculously expensive, but in fact it was oddly affordable. There are deals to be had our there, you just need to find them. A great resource is this post on our friends forum at 11 O’Clock Comics, which lays out all the places online to buy original art. Now while I’ve paid hundreds and thousands of dollars on original art, it’s important to note that my very first original art purchase was only $45 and I got it off eBay. Numerous other pages in my collection have cost under $100. So getting a page of original art that is affordable is quite possible.

Good luck!

Ron Richards

Comments

  1. I recently in the past year got bitten by the original art bug and Ron’s right; original art varies wildly in price and can be oftentimes quite affordable. For instance, Walking Dead pages are reasonable prices and even art from the big two, such as the aforementioned Immonen, can be had for not much more than you would use to buy an omnibus or absolute. I was noticing about a month ago that he had several gorgeous Fear Itself (even though it sucks) pages up for less than $200. 

    Also, I recommend Ron and anyone else who’s a OA fan to go join ComicArtFans.com where you can post your new purchases for the community to see and also network with other people who buy and sell original art. Its not just for published art either, you can also post your favorite sketches and other crap like that.

    Here’s my gallery in case anyone’s interested 🙂

    http://www.comicartfans.com/GalleryDetail.asp?GCat=43488

  2. I’ve really enjoyed and agreed with Conor’s answers and feelings about the Reboot/launch, and think that response is the right one, and something I’ve been trying to spread as well.

    People are getting worked up about little things, things that aren’t even true often and we really just don’t know anything. If the storytelling is great, the current comic fans are going to buy the books, if the new marketing ideas work, then we’ll finally have new comic readers.

    I think the best thing we can do is just try to be optimistic. Do you have to be excited for all 52+ titles now announced? No, of course not. But you should be excited that seemingly every creator involved sounds utterly thrilled to be a part of this initiative.

    (This isn’t really a response to the question, but just an addition to Conor’s very good answer).

  3. When it comes to digital comics for the major publishers (DC and Marvel), it seems as if DC is looking to grab new readers and keep it’s retention rate (even through a major reboot process). Marvel, on the other hand, seems to be primarily going after new readers by mainly doing day and date releases for comics with large brand appeal (Spidey and Xmen books). If shops want to capitalize on some earnings (commissions) through digital books they may want to check out Comixology’s affiliate digital store front…offered only to comic retailers, at the moment.

    I know iFanboy is sponsored by Graphicly, a Comixology competitor, so I’m sorry I brought the site up, but I also hope Graphicly looks into the affiliate store front idea soon, too.

    I wrote this article on Marvel’s Digital Day and Date Dilemma. It doesn’t bring up the effect on comic shops issue, but it does bring up the issue of getting comics that current readers want…digitally anyway.

  4. I thought I could never afford original art either, then I found a Rafael Albuquerque page for 160 dollars. Great deal I thought.

  5. Have any of the comics apps allowed for customers to actually own a digital copy that they can store on a hard drive? For me thats the last hurdle companies need to clear before i jump in competely.

  6. I was totally against digital, but after trying it I was just won over. DC is going in the right direction with Day&Date release as well as a price drop as weeks go by. I head out to my LCS about once a month(normally to get issues not available digitally) and I would LOVE a discount when picking up issue2-3 weeks old.
    As a lifelong Marvel Zombie I found myself buying more DC @ the$2.99 price point and will read less Marvel titles@$3.99 and just take a chance on a DC digital release that sparks my interet

  7. I’m going to be another voice supporting Ron’s opinion on the price of original art.  My first two purchases a couple of years ago were a page of New X-Men:  Academy X and the original Excalibur series that cost me $25 total on ebay.  Invincible and Walking Dead pages are surprisingly affordable.  My favorite tip if budget is a problem:  Pick an artist you like and, if the pages cost too much, go to the website for an inker that they use regularly.  They often get pages but sell them cheaper than the penciler.

  8. i’m excited by the potential of digital to make things available especially smaller run and creator owned stuff. No more pre-order and “you should have been here at 10:01am to buy our one copy” song and dance. 

    Comics are the last form of pop culture to embrace a real digital model. They are years behind music, tv, movies, magazines, newspapers, books in figuring out a successful digital strategy. They can’t hold back anymore if they want to stay relevant. 

    It sucks when my favorite restaurant goes under, but in the end, its not my business to run. Its the responsibility of the business owner to figure out ways to diversify and stay afloat in their own local market. The publisher can’t make those choices for you. 

    I know that i’ll never re-read 99% of the comics that i buy, so i really am starting to feel guilty over the carbon footprint and resources/industrial process and other things that are needed to get those cheaply made pamphlets to the shop every week. As a designer who works in print a lot, i believe that sustainability is more than just recycled paper and little arrows on the inside cover, but about being conscious about the quality of what you are printing and whether or not it deserves to consume those resources. For me digital comics is convenient and responsible…and i enjoy the iPad comic reading experience. Triple win!

  9. Not this shit again; the “carbon footprint” of you digital GeeGaws is enough to cover a thousand books. The metals, rare earths and minerals required to build one laptop or cell phone are mined in one country, refined in another and then sent to another for assembly/manufacture and then sent to another for sale. And that’s not even considering the ammount of corruption, graft and violence these materials cause in third-world countries. If you are really concerned about ethics, stop buying cell phones and laptops.

  10. I got an original Nicola Scott page from Secret Six for $60 on eBay and at conventions I have never paid more than $50 for an inked original piece. 

  11. @Ron I’m curious what you spent thousands on?

  12. I think the reboot is gonna fucking ROCK!!!

  13. Wow Josh, it almost sounds like you completely misunderstood the tone and intent of my question. You said things like “If I like to read comics on an iPad or the web, should I feel guilty about that?Because I don’t, and I’m not going to. ” and “I’m not a bad guy”. Your response also includes a lot of assumptions. You take my usage of the word “hype” and say “I can tell where you’re coming from.” You also assume I think digital comics is responsible for everything wrong in the world of comics. Kinda strange since I have purchased digital comics.

    My question was simply this, do you see digital comics hurting small market comic shops therefore making print harder for some of us to get? It almost sounds as if you hold to the notion that if I’m not a fan of digital I’m either anti-change, anti-tech, or simply disconnected with the times, all common accusations.

    It’s also interesting that the publishers or creators are given a pass (as usual) while the shop is lectured on how to be excellent. Seldom are both sides criticized when it comes to declining sales. Why don’t publishers do more to get the books in other stores? Why have publishers and creators pretty much forsaken young readers (with the exception of watered down superhero books, Spongebob, Scooby Doo, etc).

  14. @Keith – You have to realize that the iFanboys guys work for one of the biggest digital comics companies out there. Nothing against them at all, they rock. And good on them for their business acumen. But you have to understand that their perspective on this issue is a bit different from ours or the average retailer. You’re basically asking the guys who are going to profit off of the demise of comic shop retailers if they feel sorry for them.

  15. @keith7198  I wasn’t talking to you specifically, but more the anti-digital complaints I have seen. Also, it’s not about blame, it’s about taking action. If you’re a comic shop, you have to take action and be accountable for yourself. They can’t control the quality of the product. They can only change how they do business. More than anyone, I blame readers for the decline in sales. The audience doesn’t support diversity in comics, regardless. Please don’t take it personally.

    @j206  My answer has nothing to do with Graphicly. I don’t want comic shops to shut down. I have friends who are retailers. Without the direct market, comics don’t exist, and neither does my job, most of which is this site, where I need to buy comics in the shop every wednesday, just like you. I’m not that harsh, man.

  16. “get your craft on”  Haha!

  17. I don’t think Superman marrying Lois was a mistake.
    Never allowing a relationship to culminate in fiction is an outdated idea.(and Moonlighting is also a bad example bc that show stopped being interesting b/c it just ran it’s course and writers were tired.)
    It just means writers got bored and a little lazy with how they handle it.
    Does anyone want or care to watch Superman date?
    Maybe Brand new readers will really care about Superman sparring with Lois and Clark fumbling.
    But didn’t we just get how many seasons of Smallville dealing with this?
    Superman just got boring b/c of lack of inpsiration for the character at DC
    Maybe this will be the kick in the pants he needs- I truly dont think most modern readers give a damn wheteher he is married or not.
    They just need to believe that he Could be beaten but will find a way to win.
    The very same reason Batman has never seemed to fail to be interesting no matter what the market is like.

  18. @josh  Fair enough. I get where you’re coming from.

  19. Before I rant I would just like to say that the DC could be something interesting and while not something I am looking forward to, I do realize that it could provide new and interesting stpory opportunitues. My only problem with the DC reboot is the fact when people say things like “it can be good”, “don’t worry”, or “give DC a chance”, it is almost like you’re giving DC a free pass on what is essentially a lazy way to make themselves be able to get more ideas and get themselves out of some writing holes that they’ve put themselves into over the years, but it is also almost like an insult to long time readers on certain aspects of these characters and stories we’ve gotten attached to over the years.
    Which is exactly what the general respeonse was for another similiar reboot: Spider-Man. People cringed, complained, and said they were going to be off Spider-Man forever. There were many who did say things like “give the chance”, but those were probably in the minority when the reboot was first announced as opposed to how it is with the DC reboot, which I see as being for worse as you could easily do an arc in ASM to “undo” what was done, but that would be near impossible for company wide changes. I understand why other people might, but I don’t see why dissolving Peter and MJ’s marriage is sin and essentially a kick to the readers (I do realize there were plenty for this though) but for Clark and Lois, it couldmake for good story telling.

  20. And on a non-ranting note, the wall paper is really cool. If it wasn’t $155, I would get it and find a place for it in my home. I especially like all the Cable.