In debuting their comic book, Scam, Comixtribe, put it on a 48 foot billboard on the Las Vegas strip.
The publisher, creator Joe Mulvey, and the local comic shop, Maximum Comics in Las Vegas, put this big old ad up in the air, and instead of staying in Vegas, it turns out we’re talking about it here.
So what do you think? Effective advertising to a new audience? Do billboards work on you when you drive by? People have long lamented comic book’s lack of advertising on mass media, like television commercials. Detractors would say that it’s not cost effective, in terms of audience engagement and return. In this case, we’re talking about a billboard that a lot of people will see, but how much impact will it have. Maybe it’s more effective than a banner ad, but you can’t like it on Facebook.
Here’s more on the comic itself.