January 15, 2010 8:07 pm I know that the retailers were in no way obligated to offer the rings for free with the purchase of the nominated book it shipped with but any retailer worth it salt should have. It works on two levels, one they would not have stock of that issue lying around and two they would have potentially introduced a new title to a customer. One they may enjoy enough to continue reading on an ongoing basis leading to increased regular sales. I think that was the smarter way to go about this.
The Vertigo $1 first issue only applies to series which are ongoing. The Unwritten, Greek Street and the upcoming Joe the Barbarian from Grant Morrison are all series with an undefined serialisation length. As such they receive the $1 treatment. Daytripper is only 10 issues.
The cheaper first trade for Vertigo books also adheres to this discounting scheme.
The Vertigo $1 first issue only applies to series which are ongoing. The Unwritten, Greek Street and the upcoming Joe the Barbarian from Grant Morrison are all series with an undefined serialisation length. As such they receive the $1 treatment. Daytripper is only 10 issues.
The cheaper first trade for Vertigo books also adheres to this discounting scheme.