OFFICIAL ANNOUNCEMENT: DC Entertainment Goes Bi-Coastal

For the second year in a row, the end of summer is a time of change for DC Comics.  Last year, the removal of Paul Levitz and the creation of DC Entertainment, led by Diane Nelson which ultimately led to the promotions of Dan DiDio and Jim Lee as co-publishers and Geoff Johns as Chief Creative Officer.  Ever since those promotions were announced, the next question on everyone's mind was the often rumored move to LA.  Today, DC Comics issued a press release notifying everyone of their move to a "Bi-coastal" company.

DC Comics Publishing will remain in New York City, while the "Multimedia and Digital Business" will relocate to Los Angeles, presumably to be closer to the entertainment portion of Warner Brothers business.  

Diane Nelson, president of DC Entertainment said “These organizational changes reinforce the strengths of DC’s greatest legacies – most importantly its people and its creative talent – and offer greater opportunity for maximum growth, success and efficiency in the future. Our two offices will stretch and build their respective areas of focus, while prioritizing and aggressively striving to connect and cooperate more strongly than ever before between them and with their colleagues at Warner Bros.”

So what does this mean? The tradition and legacy of DC Comics will continue on in New York City, while the future of their business in media and the like will continue to be a focus in LA.  What this means for DC Comics digital comics strategy as well as other areas of the business is still to be determiined.

 

Here is the text of the entire Press Release:

 

DC ENTERTAINMENT ANNOUNCES
BI-COASTAL REALIGNMENT STRATEGY
 
MULTI-MEDIA AND DIGITAL BUSINESSES RELOCATE TO LOS ANGELES WHILE DC COMICS PUBLISHING TO REMAIN IN NEW YORK CITY
 
        (September 21, 2010 – New York)  DC Entertainment, as part of its ongoing strategy to integrate the DC Comics business, brand and characters into Warner Bros. Entertainment’s content and distribution operations, will relocate its business functions related to and supporting multi-media and digital content production to Burbank, California.  DCE’s publishing operations will remain in New York, continuing DC Comics’ 75-plus year legacy of leadership in the comic book arena.  These announcements were made today by Diane Nelson, President, DC Entertainment.
 
        “These organizational changes reinforce the strengths of DC’s greatest legacies – most importantly its people and its creative talent – and offer greater opportunity for maximum growth, success and efficiency in the future,” said Nelson.  “Our two offices will stretch and build their respective areas of focus, while prioritizing and aggressively striving to connect and cooperate more strongly than ever before between them and with their colleagues at Warner Bros.”
 
        “This strategic business realignment allows us to fully integrate and expand the DC brand in feature films as well as across multiple distribution platforms of Warner Bros. and Time Warner,” said Jeff Robinov, President, Warner Bros. Pictures Group, to whom Nelson reports.  “We are creating a seamless, cohesive unit that will bring even more great characters and content to consumers everywhere.”
 
        The relocation process is scheduled to be completed by the end of 2011, with DCE’s businesses related to the development and production of feature films, television, digital media, video games and consumer products as well as the company’s administrative functions relocating to a Warner Bros.-managed property in Burbank, CA.  DC Comics’ publishing operations, which have been the bedrock since the company’s inception with an annual output of over 1,100 comic books, 300 graphic novels and MAD magazine, will remain in New York.  The bi-coastal business units will work more closely together to continue elevating the powerful DCE brand.  
 
        DC Entertainment was founded in September 2009 to fully realize the power and value of the DC Comics brand and characters across all media and platforms.  The senior management team responsible for shepherding DCE through this reorganization is comprised of Nelson, Geoff Johns, Chief Creative Officer; John Rood, Executive Vice President, Sales, Marketing and Business Development; and Jim Lee and Dan DiDio, Co-Publishers of DC Comics.   

Comments

  1. Well, thankfully no one’s fired it seems.

  2. This seems like a good thing.  It reinforces the "comics as advertising" possibility.  Specialization is generally good.

  3. ZZZZZZZZZZZZZZZZzzzzzzzzzzzzzzzzzzzz

  4. Very interesting. I’m glad that this looks like it won’t be hurting any NYC staff, or making things much more complicated for east coast creators.

  5. Makes business sense, glad the comics side won’t be too shook up and hopefully they will continue to iron out the digital comic market

  6. Oh my god I’m so shocked at this announcement, no one saw it coming!

    BORRRRRRING.

  7. Bi-coastal? How liberal of them.

  8. What Chris Neseman said

  9. This is the big announcement? So what? Fans don’t care where your offices are. Also, DC guys were talking about this at Heroes Con this year. It isn’t like this was a big secret.

  10. Did Chris Neseman fall asleep on 11 O’Clock again? 😉

  11. I agree with Chris, as well.

  12. Well, I guess now DC:E can TP Image Comics 😉

  13. I think people may still lose jobs in the days ahead. 

  14. I don’t think this is the full extent of the changes folks.  This is just the first part. People are going to lose jobs still. It’s not a "snooze" announcement. It’s a first sign of more major changes. That’s my guess.

  15. This definitely has my full attention but unless an aggressive digital day and date release strategy with a relatively aggresive marketing push is behind it, I don’t see all these "changes" having any notable effect and DC comics’ working as more effective (ie- read by more people) marketing tools.

  16. @John: I believe you. Because you’re my hero.

  17. anytime you move an entire floor containing several divisions of a major publishing company across the country jobs are going to be lost. But it makes more sense for multimedia and stuff to be on the west coast where they can take more advantage of the WB studio resources and partnerships. Seems like a great win for DC Video Games…