‘Hulk’ is strongest there is: August 2007 Sales Estimates

The August 2007 sales estimates are out and the oft-maligned World War Hulk #3 was the best selling (to retailers) book in comics!

Rounding out the top five for the month are:

• Justice League of America #12
• The Dark Tower: Gunslinger Born #7
• The New Avengers #33
• Astonishing X-Men #22

If you’re a fan of books not published by DC or Marvel, these monthly sales estimates can’t make you feel too good.

These lists would mean more if they listed number of units actually sold to customers (you and me), but it’s still interesting to see where everything stands. Comics needs some kind of accurate tracking of the number of books sold to readers and not just to retailers. That would be a lot more of an accurate reading of what’s popular in the industry. For all we know, there are big stacks of unsold issues of World War Hulk sitting on store shelves.

I get a kick out of seeing that Watchmen was the 13th most ordered trade last month, still after all these years.

Comments

  1. I get a kick out of seeing that Watchmen was the 13th most ordered trade last month, still after all these years.

    I ordered Watchmen in August! Decided it was time to get my own copy of the trade, and read it again. Someday soon…

  2. Did anyone else expect Watchmen to “out sell” the Civil War trade, but both be lower on the list than X-23 Target? People realize she is only a clone of Wolverine, don’t they? They don’t have to collect books about his clone too.

    Does Diamond distribute to college books stores? I always see Watchmen on the reading list in the ENGLIT section. That might be one venue keeping Watchmen near the top ten.

  3. I’m sure that Watchmen consistently sells well, but it may have gotten a bit of a bump recently from all the news about the movie getting going.

  4. It’s too bad Amazon.com doesn’t sell single issues directly to consumers; I’d love to get a look at those charts.

    (Wait: Amazon doesn’t sell single issues to consumers, do they?)

    Do you think accurate sales figures, after all these years, still aren’t being kept? Or are they just being kept by people who don’t share them with you and me?

  5. As of this past Wednesday, my store still had copies of World War Hulk #3! I think these numbers are a bit skewed and should only be cared about if it shows how many readers buy the issues from the store.

    Ugh. These are stupid because they fuel the fanboy fire and they give those the industry the wrong impression.

  6. Does that make ‘Watchmen’ the ‘Dark Side of the Moon’ of comics? I really want to understand how the business of comics works. I totally hear what you are saying Conor. Was World War Hulk the best selling among readers? I dropped it on the first issue. But these lists make it appear I am alone. But am I not and these stores just want variants?

    As a quick aside. I almost bought a copy of an Archie comic at a grocery store the other day. Their sales on the bottom of these get me a little depressed sometimes. Its always

    1) Marvel
    2) DC
    3) Dark Horse
    4) Image
    and then everyone else here

    Makes it hard to think how everyone else stays in business sometimes. But I’ll keep buying their books. I have gotten more AIT/PlanetLar, Oni, and Top Shelf then the big 2 in the past month.

  7. The store I go to was giving away issues of World War Hulk #3. Apparently, there was some printing error in the issue and they were giving away replacements. The thing is, no one could find the error in the original issue. Does that seem fishy to anyone else?

  8. X-23: Target X was awesome. I am one of the people who bought it last month. Not as good as Watchmen, but since that came out when I was in high school it makes senese that a new book would outsell it.

  9. Looks like Countdown’s making the cash money for DC just like 52 did.

  10. Ya X-23:Target X was really good!! I remember picking up the firdst issue just because of the art (beautiful) but I kept picking them up because of the story.
    World War Hulk is like a summer blockbuster doesn’t really matter if its good or bad it will sell. This doesn’t happen only in the comic book industry, I mean looka at how many great movies and videogames make no money! That’s the way people work, so it doesn’t really bother me anymore.

  11. “The store I go to was giving away issues of World War Hulk #3. Apparently, there was some printing error in the issue and they were giving away replacements.”

    Now that you mention it, my neighborhood comicbookery had a sign on the counter offering to exchange copies of WWH #3 they’d sold for the “correct” version. I forgot to pursue it.

  12. Now that you mention it, my neighborhood comicbookery had a sign on the counter offering to exchange copies of WWH #3 they’d sold for the “correct” version.

    Was the “correct” version the one with the plot that makes since?

    Oh!

    *RIMSHOT*

  13. OOOOOHHHH SHIT SON DAT WAS DEEP!!!!!

    Too much?

  14. Was the “correct” version the one with the plot that makes since?

    So cold. Yeah, my copy of WWH #3 had a torn page at the beginning. But even without that page it would have made more sense than any of Meltzer’s JLA issues.

  15. Uh-oh. It’s on now.

  16. So I’ve bought all but the last issue of the “Gunslinger” comics and really enjoy them…except I don’t know what’s happening at all. Ever. Generally speaking that’s a bad thing, but Jae Lee makes it worthwhile.