UofIChief

October 30, 2008 8:22 pm

Loved last year's interview, thanks for coming on again Jim!

 

It seems pretty obvious that Secret Invasion was published with new readers in mind; identifying characters every issue with name logos, backup materials in issue #1 telling you what else to read, etc. With that in mind, what was Marvel's goal for the "Embrace Change" TV commercial that aired during the minor league baseball game a couple months ago? I never would have heard about it if I didn't see the Marvel press release because I (and everyone I know) don't watch minor league baseball on TV. Were you hoping to attract new, young readers? Was it done so you could tell your publisher, creditors, and shareholders, "Look! We advertise comics on TV!" Or was it done for some other reason? Thanks.

August 21, 2008 9:43 pm Marvel is not really in a position to mass-market their monthly comics because of the low print runs. Direct market retailers can't return any unsold copies to Diamond so they only buy what they think they can sell. Marvel doesn't want to be stuck with a huge inventory of issues that might or might not get reordered, so they only print pretty much what they have preorders for. You can't put a TV commercial for Secret Invasion on during Lost unless you have the issues available in stores for people to go out and buy. It would be a public relations nightmare, and could possibly fuel a short-term speculators market. Marvel would have to do a huge print run and if the commercial didn't work they would be stuck with a ton of unsold issues, or retailers would be stuck with them (without being able to return them) because they believed that Marvel's marketing would work.

August 19, 2008 11:56 am Jimski, your John Cage "4:33" reference should get you promoted to full partner at iFanboy.

July 31, 2008 9:52 pm

While I didn't love the animated Watchmen, it was worth watching just to see the last frame. That was one great zoom out (pull back?) shot.

June 4, 2008 4:40 pm Yes, this is a reprint of a couple issues (6 and 7 I think).

May 27, 2008 10:59 pm

If the continuity is going to end it would make sense to do it somewhat the same way the Marvel series ended, and then re-start it like when Image and DDP got the license.

Is the IDW license confirmed yet? I have never read any of their comics - any advice on whether they are any good?

May 27, 2008 6:41 pm I'm pretty excited to see what they will do in the last 2 issues of AE. I wish more people were reading this.

May 8, 2008 4:32 pm I picked this up along with back issues of Happy Franksgiving and Spring Break to send to my 5 year-old niece. Of course I also wanted to read them myself, and I loved them! Great and fun short stories.

April 2, 2008 10:35 pm I saw some penciled art somewhere online, and I'm pretty sure the artist said there was no inker for this issue of America's Elite. I don't remember which message board I saw it posted on though. Very apparent that it's true when you look at the final product, the art is lacking that "finished" look. Is that a cost-cutting move by DDP or lack of time?

March 31, 2008 4:38 pm Do you think all 48 pages will be part of the main story? Or will some of it be filler like the character profiles in the back of the One More Day issues?