Incognito #1

I like the style of this book but I really have no idea of where it is going.  I guess that is because I never read Sleeper or Criminal, or am I at all familiar with any of these creator's other works.  I'm guessing this line is Marvel's answer to DC's Vertigo line?  It looks that way anyway.  This title was enough for me to want to grab next month's installment to see what happens, but not great enough to make me want to dig up other works by these same creators, like when I first started getting into Vertigo.  But then again, if I was rich and had massive amounts of money in which I never had to worry about doing anything but reading trades and playing video games all day, I probably would dig them up and compare them to what Vertigo has.