You’ve seen the announcement trailer. If you journeyed with Bilbo, Gandalf and the boys, you may even have seen close to ten minutes of additional footage. Today, we’ve got the official teaser for Star Trek Into Darkness. And that’s all prior to the release of a traditional theatrical trailer. Marketing, she is a strange, strange thing these days.
The focus of the initial announcement was surely the enigmatic villain played by Benedict Cumberbatch, a character that has since been identified as John Harrison. We may have a name and further clarification of his role as a Star Fleet officer, but the full nature of his story and even his abilities, remains a tantalizing and welcome mystery.
As for this new trailer, the thrust is certainly a sense of loss and failure, with ominous images of space-age caskets, mass destruction, and a harrowing lecture from Bruce Greenwood’s Christopher Pike to the reckless James Kirk.
Into Darkness indeed.
”Thrusters on full.”
You can also watch the full teaser trailer at Apple’s site.