Next summer, the ageless ronin known as Logan seeks refuge in Japan with James Mangold’s The Wolverine. It’s a fresh new start for a troubled franchise, and late last night we were alerted to its fresh new take on marketing. Somewhere between the traditional teaser poster and the full-on teaser trailer is
the animated GIF the “motion poster.”
The Wolverine’s motion poster looks a lot like its simultaneously released international poster, seen below. Here, now, see an artistic rendering of Hugh Jackman crouching contemplatively on the roof of a pagoda in the pouring rain. Effective, but static.
Of course, in the motion poster, the rain actually…rains. And that’s accompanied by a relaxing sound which has lolled this already drowsy writer to sleep three times during the composition of this article. I will also concede that I may have peed a little.
There is a Facebook cover function available through the website, but we also recommend simply bookmarking the page for the next
rainy day bout of restlessness.
Are motion posters the future? Are you excited to see this new chapter in the cinematic journey of Wolverine? Do you think he’s wishing he’d held on to that quantum jacket?
Look for The Wolverine in theaters on July 26, 2013.