Tonight’s episode – The Eclipse: Part One
Heroes is on a definite roll, which is nice. Sadly, the numbers continue to dive down and they have, as far as I can tell, not yet bottomed out.
However, there is a lot of talk these days about the effect of DVR shifting and how much of the audience is watching television after the live airings. The networks clearly don’t know how to handle the sea change in the way that much of the audience views television now. This is especially true with the highly coveted 18-34 demographic.
Recently, Lipstick Jungle was canceled and then uncanceled once ABC factored in its DVR viewers. The Office‘s viewership increases 28% when you factor in DVR viewers (it is the most DVRed show on the air) and 90210‘s ratings among the 18-34 demo goes up 79% when you account for DVR viewers. What does all this mean for Heroes? Maybe nothing, I haven’t seen much on DVR viewership for Heroes (although one report suggested that DVR would put Heroes at about 10 million viewers a week instead of just 7-8 live), maybe everything. I feel like Heroes would be a show that a lot of people would DVR and watch later. I know I did before we started doing these weekly live blogs.
In other news, in four years I will no longer be coveted by television advertisers. Which is awesome.
As always, I look forward to your thoughts, opinions, gripes, live-blogging, etc.