As we enter 2011, there’s a feeling of uncertainty surrounding the comics publishing business. You’ve got lots of analysis about sales trends, you’ve got people talking about the fact that 100,000 copies of a single issue is now an aspirational goal versus a realistic one, you’ve got people noting that DC gained a rare tie with Marvel in December for Direct Market share. And, of course, you’ve got fears and lamentations from the likes of Brian Hibbs about the state of the industry.
But amidst all the data flying around about sales trends, Diamond released two lists that really piqued my curiosity: The Top 200 Non-Premier Comics and Graphic Novels.
What does “Non-Premier” mean? Very simply, those are the books that are sold by publishers in the BACK of Previews. More specifically, anyone other than Marvel, DC, Dark Horse, IDW and Image (the five premier publishers) would be eligible for this list.
Typically sales of the Non-Premier publishers are so small in the Direct Market as a percentage of total sales it’s hard to every really get a sense of how they’re doing against one another, or to see if certain lines are having more sustained success. The signal gets lost in the noise. Diamond’s Top 200 lists give us a rare window into those answers.
I'm not going to reproduce the entirety of both lists, but they can be found HERE
- Held the top 6 spots
- 9 of the top 10 spots
- 19 of the top 20 spots
- 27 of the top 30 spots
- 88 of the total 200 spots
Update - Oni Press Publisher Joe Nozemack responds, "What's next for Oni, is that we'll continue to publish unique creator-owned comics and bring fans the best of current and up and coming talent. Who could have predicted that Scott Pilgrim would have been such a huge success seven years ago when volume one premiered and who can predict which of our titles will be next? We're excited about continuing on the path we started 14 years ago that got us where we are today."
Jason Wood is a mutant with the ability to squeeze 36 hours into every 24-hour day, which is why he was able to convince his wife he had time to join the iFanboy team on top of running his business, raising his three sons, and most importantly, co-hosting the 11 O'Clock Comics podcast with his buddies Vince B, Chris Neseman and David Price. If you are one of the twelve people on Earth who want to read about comics, the stock market and football in rapid fire succession, you can follow him on Twitter.