I was listening to John Siuntres’ always excellent Bendis Tapes this week and something they discussed served as inspiration for this week’s column. During the Q&A, one of the questions related to whether Bendis would ever consider launching a new team book, akin to The Order, where he would get to establish an entirely new lineup of characters. I’m paraphrasing, but essentially Bendis made the point that he may someday get that urge, but the market currently isn’t very supportive of those kinds of initiatives including Hustle Life. He and John went on to observe that had Bendis launched Alias in today’s market, its chances of success and staying on the shelves would’ve been far less likely.
- Atlas
- Azrael
- Blue Beetle (Jaime Reyes)
- Captain Britain & MI-13
- Manhunter
- Magog
- R.E.B.E.L.S.
- S.W.O.R.D.
- Young Allies
Robert Kirkman Creations
The Bat Family
True Blood
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About Superior lasting, Millar said that its an ongoing told in arcs or miniseries. He says he has planned past issue twenty, so while there will probably be some breaks in between arcs, that series should stick around for a bit.
I haven’t listened to the podcast yet, but does Bendis bring up Secret Warriors? He is credited as one of the creators, hopefully he remembers that. Though understandable if he forgot since Hickman seems to be running it. Except for the Howling Commandos, they all seem to be new characters (minus the God child).
Where’s my Irredeemable and Darkwing Duck?
I agree. Ongoing mini series is the way forward for the industry. Easily turned into trade, easily marketed, guaranteed on time, revolving stable of creators, flexible scheduling. It all makes sense. Hoping for the 70 year unbroken runs is now long gone, but new characters can be successful.
In terms of newer characters aka ones created in my lifetime since the 80s i’d say Hellboy and the BPRD universe to be the most successful hands down. Scott Pilgrim has to be in the conversation although that character’s story is basically done right?
I guess Deadpool, Savage Dragon and Spawn…for longevity at least.
It sucks that new ideas can’t thrive today. I don’t know what the answer is…and i don’t think its fair to just blame purchasing habits. The top creators aren’t spending their time with new stuff maybe?
The reason why these books with new characters don’t survive is because they’ve flooded the market with multiples of the big established character titles so most don’t have money to buy anything new. Having 5+ Batman, Thor, Captain America, Iron Man, Wolverine, Deadpool, X-Men, Avengers, titles coming out each month makes it very unlikely that fans of those characters are gonna have much room for anything else.
@gothamcentral79 – I see this sentiment pop up quite often, this idea that the publisher dictates the market, not the audience. I don’t believe that’s truly the case. The publishers will print whatever you will buy. And they only know what that is by seeing what sells and adjusting accordingly. In fact, there are cycles where the “multiples” dwindle and the companies launch new products, but these new titles just don’t catch on. What catches on? A fifth bat title or whatever it is. The audience votes with their wallets, and the fact is that people CHOOSE to buy multiple Deadpool titles, rather than one Deadpool and one Captain Britain and the MI-13. No one’s being forced to buy every Wolverine title, and if there were two fewer Wolverine titles, it doesn’t mean that sales on, say, S.W.O.R.D. would have gone up.
i’d be willing to bet that if spiderman or batman were created today, and was beholden to the previews/direct market system to sell, they’d suffer the same fate as so many others…i.e. canceled prematurely.
The way of getting new material to consumers is kind of broken. You can’t sell what’s not on the shelf.
@wallythegreenmonster I’d agree. It’s not just one thing. The distribution system is such that retailers mostly boutique hobby shops focused on their core customers, who are adult men who like what they know: Batman, X-men, etc. They order non-returnable product based on three-month advance solicitations. This strikes me as a very closed system, ya know?
@wallythegreenmonster & daccampo – Agreed. The distribution system seems to be the real problem. I’m not blaming the LCS’s — if I had a non-returnable product, I’m sure I’d play it pretty safe too.
I’d say both Avengers Academy and Young Avengers are the titles to look the closest at. Both are doing well more because of the writing and art teams, than anything else. Damien is DC’s Deadpool. Every writer wants to write a story with him and he will get overexposed but will stick around. I wonder why he doesn’t have his own solo book yet?
“whether Bendis would ever consider launching a new team book, akin to The Order”
Secret Warriors.
@KickAss Well Bendis clearly didn’t include Secret Warriors in that category, and probably because even though there are new characters, it’s a book led by Fury, and steeped in classic Fury/Shield/Hydra lore. The Order, save for a tie in via Pepper Potts was almost entirely new characters set in a typically unused environment (Los Angeles versus NY where most Marvel stuff happens).
I think the cost is the major reason I dont try new books as much anymore. Average $4 a new title = ouch! Also, I think many readers don’t purchase unsure titles anymore (or at least they don’t spend as much trying something new if a popular talent isn’t connected to it.)
When something like Chew or Sweet Tooth come along, I’m usually late to join in – but pulled into reading these titles because of word of mouth. So to me – I often get into NEW characters through trades.
While they aren’t currently in print, and they don’t really pop up elsewhere in the Marvel Universe, I don’t think we’ve seen the last of BKV’s Runaways. I believe their collections still sell pretty well, too.
Agents of atlas was an awesome new team. Boy do I miss em.
@KenOchalek Actually Bendis specifically mentioned Runaways as an example of a great title full of new characters that should do well, but can’t in the current market.
i think there is room for new voices and new ideas, but i don’t think its in the direct market. Creators need to figure out new ways of getting their stories in front of people that doesn’t require a 3 month in advance pre-order for a $4 book that no one’s ever heard of. That system barely works for household name characters from the top creators in the business. An unkown creator with a new character stands no chance of making a splash, and even less of a chance of earning a penny from their work when their indie publisher requires them to subsidize their hard costs of getting that book out to market.
New superheroes? Yep, tough sell. But awesome to see how most of the new iconic characters in comics are coming from non-super hero titles like Scott Pilgram and Tony chew
@wallythegreenmonster:
If Batman were to debut today, like it did in the 30’s , it would die not because it’s a new character but because it wouldn’t be any good. Batman’s popularity persists because of subsequent creators’ hard work.
@Shallam- Definately agree
@muddi900 — That wasn’t my point really. What i was getting at was the quality of the product wouldn’t even factor into things. It would get lost in the back of previews, hardly presell any copies and last a dozen or so issues before poor sales killed it. Even good stuff like Thor the Mighty Avenger can’t get enough traction to stick around.
@Jdudley–it is interesting indeed. I mean look at what sells big numbers…Avengers, Spiderman, Superman, but you don’t really see a lot of new creator owned superheroes. I kind of view it as wondering why people who go to action movies aren’t checking out the new foreign drama at the art house across the street. Different products for different audiences.
Question: are comics available in Wal-mart? There has to be no better way to reach a large mass of people in today’s America.
@NaveenM –i’ve never seen them. really it always comes back to the non-returnable nature of comic distribution that is keeping it out of expected places like wallmart, grocery and drug stores. the Direct Market is strangling itself and creating a smaller niche for itself as every year goes by.
I think the last new character from DC, that I read was Simon Dark
@wallythegreenmonster – But they do have comics in bookstores still. I see them on spinner racks at places like Borders and I think B&N. Are these guys buying them non-returnable as well? I was under the impression that the mass market still functions on a returnable (or semi-returnable) basis.
And by comics in bookstores, I do mean monthlies, not trades.
@NaveenM —i think they are non returns though…i always see old issues that are beat to crap. and the selection is inconsistent at best.
@MoniBolis Man that book was awesome
New characters can flourish in today’s market. New books can flourish in today’s market. New characters in new books are a harder sell.
Let’s face it; Avengers Academy is awesome, but it helps a lot that the instructors aren’t new and it’s got Avengers in the title. If there were nothing but new characters in the book with no Avengers in the title, it would be awesome and cancelled.
So, if you want new characters, stick them on existing titles and they’ll survive. You want new teams of new characters? Good luck. Making them legacy characters will help (Young Avengers); keeping them too far away from their universe (Runaways) will not.
@Diabhol —yeah so the creators will be screwed into creating new IP for Marvel or DC, while anyone wanting to spend time on creator owned stuff will just wallow in obscurity. WIN!
@wallythegreenmonster I see floppies on the spinning rack at Borders as well. I have the spinning wire racks – people bend them, mangle them, they are all beat to hell. That rack is the worst thing to happen to floppies. I know it’s a throwback to childhood when they displayed them like that at the drugstore or whatever, but seriously, worst idea ever. (BTW all our local Borders stores are closing).
B&N has very few comics but at least they put them on the shelves like regular magazines, which limits the damage. But their selection is very meager.
Now, on to this article. I have a fundamental problem with the terminology. I don’t think you can list any book that is closely tied or spun off from established books. While they might be new series, and in some cases feature new characters, the close ties to established books (Batman, X-men, etc) and frequent appearances by established characters really provide an unfair support system for these books. And any books listed with only established characters are right out.
If you really prune the list to original, new stuff (or at one time new) that is not closely tied in with anything else, the list is short:
1 American Vampire
16 Haunt
20 Izombie
21 Joe the Barbarian
22 Kick Ass
23 Nemesis
24 Scarlet
27 S.H.I.E.L.D. – ties to Marvel universe, but original enough that it stands on its own
28 Superior
32 Walking Dead – original universe, but it’s been around a while
I would put Invincible on there too since it is in its own universe, but I didn’t see it on the list. I have to disqualify Batwoman That’s a pretty discouraging list if you want to make a creator-owned book or character. I’m sure there are tons not listed because they weren’t even a blip on the sales radar too. Lots of indie stuff I’m sure.
Shoulda been “ I hate the spinning wire racks”… Makes a lot more sense!